"For each jargon (each fiction) fights for hegemony;
if power is on its side, it spreads everywhere in the general and daily occurrences
of social life, it becomes doxa, nature: this is the supposedly apolitical jargon
of politicians, of agents of the State, of the media, of conversation...
To keep these spoken systems from disturbing or embarrassing
us, there is no other solution than to inhabit one of them."
Barthes, The Pleasure of the Text