I = consumable living

I consume the news | images of my virtual reality

I read the magazines | stories of my virtual family

I watch the television | pictures of my virtual friends

I use

the chain store . the coupons . the suggested retail value . the bulk buying advantage . the mark down . the sale . the promotion . the free gift . the special discount . the roll back . the everyday value .

I use

the celebrity spokesperson . the satisfied customer . the employee testimonial .

I use

the name . the prestige . the color . the cut . the fabric . the fit . the flair . the feel . the flavor . the gloss . the glamour . the gold . the guilt . the goal . the title . the tie-in . the taste . the texture . the theme .